News and Articles About Hyperlocal Marketing

It's Time to Wire Your Business for Indoor Location-Based Search
Location-based Marketing

It's Time to Wire Your Business for Indoor Location-Based Search

Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Brett Relander
Gift Cards Are an Untapped Opportunity for Local Businesses
Local Marketing

Gift Cards Are an Untapped Opportunity for Local Businesses

The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
Jason Wolfe
How Location-Based Marketing Can Help You Connect with Customers
Marketing

How Location-Based Marketing Can Help You Connect with Customers

Some real-world examples of how companies have successfully used these tactics and how you can too.
How Gowalla's Deal with Facebook Affects You
Marketing

How Gowalla's Deal with Facebook Affects You

Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Mikal E. Belicove
How to Get Started with Location-Based Marketing
Marketing

How to Get Started with Location-Based Marketing

Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
Jason Fell
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To Find Local Customers, Use Local Resources
Marketing

To Find Local Customers, Use Local Resources

New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Mikal E. Belicove
A Shortcut for Building Mobile Local Guides
Technology

A Shortcut for Building Mobile Local Guides

TownWizard conjures up mobile travel guides for the nation’s highways and the byways.
Jason Ankeny