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News and Articles About Hyperlocal Marketing
It's Time to Wire Your Business for Indoor Location-Based Search
Think of it as GPS for inside your store. The largest retailers are implementing the technology but it's affordable for everybody.
Gift Cards Are an Untapped Opportunity for Local Businesses
The huge majority of retailers own just one store but consumers have few options for local gift cards. There is a big unmet demand.
How Location-Based Marketing Can Help You Connect with Customers
Some real-world examples of how companies have successfully used these tactics and how you can too.
Jeanne Hopkins and Jamie Turner
How Gowalla's Deal with Facebook Affects You
Facebook's recent hire of Gowalla's geosocial team may signal the launch of Timeline, sooner.
Mikal E. Belicove
How to Get Started with Location-Based Marketing
Three tips for combining a consumer's interests and location in your mobile marketing efforts to help give your revenues a lift.
To Find Local Customers, Use Local Resources
New study shows how the Internet is taking hold when it comes to local information, offering clues as to how marketing dollars might be better spent.
Mikal E. Belicove
A Shortcut for Building Mobile Local Guides
TownWizard conjures up mobile travel guides for the nationâ€™s highways and the byways.
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