Jeanne Hopkins is vice president of marketing at HubSpot, a Cambridge, Mass. all-in-one marketing software company. She also contributes to HubSpot's internet marketing blog. Jamie Turner is an Atlanta-based author, consultant and speaker. He also is founder of the 60 Second Marketer, an online magazine that provides tools, tips and tutorials for marketers.
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Some real-world examples of how companies have successfully used these tactics and how you can too.