After finding a wholesale drop shipper, I was wondering whether it would be better to use eBay or my own website to run my home based business.

By Wendy Piersall •

Opinions expressed by Entrepreneur contributors are their own.

After finding a wholesale drop shipper, I was wondering whether it would be better to use eBay or my own website to run my home based business.
Use both! EBay is a ready-made pool of potential customers who come to the site with their wallets open. So, if you're just starting out, I would learn the ropes on eBay first. But you can drive traffic back to your own website via eBay. Once you are established, it makes sense to build up both sites. Eventually, each will draw visitors from different places, which can only help your business as you diversify your customer base.
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Wendy Piersall is known for her expertise as an online publisher and social media marketing authority. She has worked with brands such as Epson and Kmart to develop and implement strategic web 2.0 marketing campaigns to target women online as consumers and as business owners. She is also the founder of the Sparkplugging blog network and speaks frequently on the subjects of social media, entrepreneurship and the online publishing business.

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