How do I create a distinct brand for my coffee shop awash in the sea of other coffee shops?
By Kim T. Gordon •
Opinions expressed by Entrepreneur contributors are their own.
Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
Editor's Pick
-
Its First Year, This Startup Struggled to Get 75 Clients. Five Years Later, They Have 18,000. Here's How They Did It.
-
I Sold My House to Work Remotely on a Cruise Ship for 3 Years — and I May Stay Aboard Even Longer. Here's What My Life Will Look Like.
-
Think You Screwed Up? These 6 Business Leaders Share Their Big Mistake — and Lesson Learned.
-
This Founder Walked-On to a Top College Basketball Team in the '90s. Today, He and Drew Brees Are Bringing the 'Walk-On Mentality' to Franchising.
-
Do Unplug Days Lead to Productivity? The Answer May Surprise You.
-
Here's the Secret to Growing Your Small Business, According to Execs at UPS, Airbnb, Mastercard, and Other Big Brands
Related Topics
Business Solutions
Get MS Office for Mac and Rosetta Stone for $199.99 (reg. $518)
Boost your skills and take advantage of these lifetime deals on sale for a limited time.
Business News
'Please Fix This': Elon Musk Frantically Emails Employees During Livestream Glitch
Musk attempted to livestream his visit to the U.S.-Mexico border.
Leadership
A Guide to Effective Crisis Leadership — Key Steps to Lead Your Team Through Turbulent Times
The essential strategies and skills required to be a successful crisis leader and guide your organization through difficult times.
Devices
Work and Play With This Refurbished Microsoft Surface Laptop, Now Only $425.99
Get a new laptop without breaking the bank.
Business News
Katy Perry Is Fighting the Founder of 1-800-Flowers for a $15 Million California Mansion He Doesn't Want to Sell Her
The eight-bedroom, 11-bathroom estate sits on nearly nine acres in the Santa Ynez foothills in Montecito.
Business News
These NYC Roommates Created a Fake Restaurant and Accidentally Garnered a 2,000-Person Waitlist — So They Opened a Pop-up for Real.
The Gen Z'ers dubbed their apartment "Mehran's Steak House" on Google Maps during the pandemic.