What Can I Do When a Customer Relationship Gets Shaky?

learn more about Michael Kaleikini

By Michael Kaleikini

Opinions expressed by Entrepreneur contributors are their own.

Do you have any tips for what to do when a client you provide great customer service to "throws you under the bus" to his or her higher ups without bringing the issue to your attention first? Should I try to fix the situation or walk away? What are the options?

Having a conversation with your customer would most likely be your first move.

Sometimes nuance and certain hints in conversations can be missed. If the person has someone else to answer to, and he or she is on the spot, the person might go into "flight mode" rather than fight for you.

Here's what you need to think about:

Is this relationship a major account that I need to save?

Is this person that I thought I had a great relationship with worth working with? If so, what do I need to do to find out how to help them repair their relationship with his or her superiors?

If I let this go, will it wreck any other relationships that I have in the marketplace? Can I repair them if they do get compromised?

How much revenue do I have to generate if I do let this go?

Businesses are built on relationships. If this relationship was really that strong, would this person have done this? Does he or she have any intention of communicating with you to get things fixed so you can get that business back in line?

Once you realize the value is in the relationship rather than the account revenue, you'll be able to figure out whether or not the account is truly saving. Then you can plan out your actions from there.

Find the value in the relationship and then find the value in the business.

Related: Why You Should Fire Your Worst Client
 

Michael Kaleikini

Michael H Kaleikini is a business development consultant and founder of Business Refinement, LLC in Henderson, Nev.

Related Topics

Editor's Pick

The Dark Side of Pay Transparency — And What to Do If You Find Out You're Being Underpaid
Thinking of a Career Change? Here Are 4 Steps You Can Take to Get There.
A Founder Who Bootstrapped Her Jewelry Business With Just $1,000 Now Sees 7-Figure Revenue Because She Knew Something About Her Customers Nobody Else Did
Everything You Need to Know About Franchise Law
Business Plans

5 Things to Know and Do Before Writing Your Business Plan

If you need a business plan, there are certain things you need to know and do before you sit down to create it. In this article, you'll learn five things to complete before writing your plan to ensure you get the best results.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.

Marketing

Streaming TV Is the Future of Advertising — Without Breaking the Bank

Today's consumers expect personal, impactful ads. There's an advertising method that can get you there for half the price, making it the next frontier in digital advertising.

Growing a Business

Scaling Made Easy: How to Scale Your Business like a Fortune 500 Company

Once you have the night-vision skills of Fortune 500 restaurants, scaling becomes effortless. Here are 3 ways to scale, hidden in plain sight.