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Brooklyn, Hello!

A few words with Larry King, the newest Original Brooklyn Water Bagel franchisee

This story appears in the September 2010 issue of Entrepreneur. Subscribe »

Larry King

It's not the first place that comes to mind when you hear the words "clean water," but Brooklyn drinks incredible pure tap water that's carried by aqueducts connected to deep, cold reservoirs high in the Catskill Mountains. Foodies insist that this rarefied H2O is what gives certain New York staples, like pizza crust and bagels, their unique flavor. And that's why the Original Brooklyn Water Bagel Co. --a Delray Beach, Fla., quick-serve restaurant that began franchising in 2009--uses a 14-stage water treatment system that allows franchisees anywhere in the country to "Brooklynize" their water. That specially formulated H2O gives a Brooklyn tang to the coffee, soup, Coca-Cola and the store's 18 varieties of bagels.

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