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To work, everyone knows the Affordable Care Act needs young people to sign up, and the White House has been spending heavily to target millenials and others to at least start a conversation about enrolling in Obamacare.
But its latest attempt seems to be falling on deaf ears.
Here was this morning's tweet, from the official account of the president.
What follows is a parade of snark, most from the very target audience the president is trying to reach...
So, marketers and branding experts, weigh in: Helpful or not?
Related: Still Sorting Through Your Company's Health-Care Options? We Can Help
Ray Hennessey
Ray Hennessey, the former editorial director of Entrepreneur, is Chief Innovation Officer at JConnelly, an integrated communications firm in New York, and a senior advisor to Alley, a coworking community in Manhattan. He writes frequently o...
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