My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Logos

What Does the Color of Your Logo Say About Your Business? (Infographic)

1 min read

Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?

The color of some logos is more powerful than the logos themselves -- think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google.

Related Video: When Designing a Logo, First Comes Personality, Then Color

Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.

Check out the infographic below to figure out exactly what your logo's colors are telling potential customers.

Related: How to Say 'I'm the Best' Without Actually Saying It

Click to Enlarge+
What Does the Color of Your Logo Say About Your Business? (Infographic)

 

Opinions expressed by Entrepreneur contributors are their own.

How to Create a Great Logo for Your Small Business