What Does the Color of Your Logo Say About Your Business? (Infographic)

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read

Close your eyes and picture McDonald's famous golden arches. Now, imagine if they had been gray. Would the burger chain be the international success it is today?

The color of some logos is more powerful than the logos themselves -- think the red of Coca-Cola or the pink of Barbie or the rainbow colors of Google.

Related Video: When Designing a Logo, First Comes Personality, Then Color

Color can become a key part of any brand. Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.

Check out the infographic below to figure out exactly what your logo's colors are telling potential customers.

Related: How to Say 'I'm the Best' Without Actually Saying It

Click to Enlarge+
What Does the Color of Your Logo Say About Your Business? (Infographic)

 

More from Entrepreneur
Entrepreneur Select: A Fund For Entrepreneurs, By Entrepreneurs

Entrepreneurs require more than just money, which is why we aim to empower you, as well as act as a catalyst for value creation.

Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur