⚡ Get All Content for 20% Off ⚡

Foursquare Doesn't Want to Be Just 'That Check-In App' Anymore Looking to take on sites like Yelp and Facebook, the location-based social networking service is revamping its old app and adding a new app called Swarm.

By Nina Zipkin

entrepreneur daily

If you're the "mayor" of your favorite coffee shop on Foursquare, you may not be able to hold on to that title for much longer. At least not on Foursquare's main app.

The location-based social networking service announced this week that it is revamping its flagship app while spinning off its defining "check in" feature into a new app called Swarm.

Related: The Best Times to Tweet, Pin, Tumble and Post (Infographic)

Ostensibly looking to take on sites like Yelp, the Foursquare app is getting an update with an emphasis on discovery and tailored, personalized search. The company said the revamp was inspired the idea that finding new places should be "informed by the people you trust…The opinions of actual experts should matter, not just strangers."

Later this summer, Swarm will be released to allow users to see which of their friends are out and about, without having to text or tweet them (this is where the "check-in" will live). The app echoes Facebook's Nearby Friends feature, announced last month.

Related: Want to Avoid People? There's An App for That.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Business News

Costco CFO Reveals Uncertain Fate of $1.50 Hot Dog and Soda Combo

CFO Richard Galanti reveals that the price will stay the same — but only "for a while."

Business News

The Most Unexpectedly Popular Side Hustle of the Decade Has Low Startup Costs and High Markups

A new report shows that vending machines are a popular investment — and the industry is set to grow up to $3 billion by 2031.

Marketing

Ever Wonder Why Certain Websites Rank Higher Than Yours? This SEO Expert Reveals The Secret to Dominating Search Results

It's often the smart use of SEO, now supercharged with AI, particularly in keyword optimization.

Business News

AI Is Impacting Jobs. Here Are the Gigs Affected the Most, According to an Analysis of 5 Million Upwork Postings

The researcher said in the report that freelance jobs were analyzed first because that market will likely see AI's immediate impact.

Leadership

Former Interrogator Shares 5 Behaviors Liars Exhibit and How to Handle Them

Five deceptive behaviors to look for and how to respond to those behaviors when you encounter them.