Richard Branson Says Costumes Can Be a Boon for Business
If Halloween is the one day each year you ditch traditional office garb in favor of more whimsical attire, perhaps it's time to reconsider. Take it from Richard Branson: costuming can be good for business.

In a hilarious blog entry today, the billionaire describes his best dress-up moments over the years -- many of which have served as marketing stunts for burgeoning business ventures.
For the launch of the now-shuttered Virgin Brides -- a wedding-apparel retailer -- Branson shaved his beard and gamely donned a gown. To inaugurate various Virgin flights, he has dressed as both a pilot and a stewardess. "It doesn't take much to drag me into a dress," he writes.
Costumes can also serve as subtle jabs at competitors. When reports alleged that Virgin Atlantic was "plundering business from a rival airline," Branson arrived at a launch event dressed like a pirate -- peg leg and all.
Over the years, Branson has also moonlit as Santa Claus, the Easter Bunny, a cowboy and a butterfly -- while running the London Marathon, no less. Check him out in all his various getups right here.
Related: Richard Branson Announces Unlimited Vacation Policy for Virgin Staffers
Entrepreneur Editors' Picks
-
A 115-Year-Old Startup? The Leaders of This Family Business Are Honoring the Past and Building for the Future.
-
Turn Your Managers Into Your Biggest Asset for Winning the Great Resignation
-
'It Was Like a Drug': How Dave's Hot Chicken Grew a Cult Following in an East Hollywood Parking Lot
-
This Goldman Sachs Alum Launched an App That's Helping Young People Manage Their Finances and Healthcare (And She's Raising Millions of Dollars to Do It)
-
One of America's Richest Women Took Zero Outside Investors. Here's How Aviator Nation Founder Paige Mycoskie Did It.
-
4 Expert-Backed Strategies for Improving Your Communication Skills
-
This Couple Escaped Arranged Marriages in Pakistan. Now They Run a $14 Million Brooklyn Shoe Brand.