Katy Perry Strikes Mobile Game Deal With Maker of Kim Kardashian's App

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
Katy Perry
Former Staff Writer
2 min read

Riding high off the most-watched Super Bowl halftime show, pop superstar Katy Perry is set to tackle a new field: Mobile gaming.

Perry will partner with Glu Mobile on a forthcoming game that features her voice, likeness and personality, the company announced. It will launch in the fourth quarter on Android and iOS. While Glu said the game will “introduce players to a digital playground of global success and talent,” no additional details about its premise were revealed.

Glu Mobile is perhaps best known for “Kim Kardashian: Hollywood,” a mobile game in which players create cartoon avatars and climb the fame ladder under Kardashian’s guidance. While the app is free, players purchase add-ons like energy, clothes and hairstyles. Launched last June, analysts say the game is on track to make more than $200 million annually.

"Katy is arguably the most recognized musician in America following her Super Bowl XLIX Halftime performance this past Sunday,” Glu’s CEO, Niccolo de Masi, said. "We anticipate that Katy's significant global audience, including more than 170 million fans on social media, will make her a strong gaming partner."

After trumpeting the partnership yesterday and reporting a 78 percent increase in revenues of $76 million in its fourth quarter, Glu shares were up 21 percent to $4.66 this afternoon.

Related: Laugh All You Want: Sales of Kim Kardashian's Much-Mocked App Are Astronomic

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.