Subscribe to Entrepreneur for $5

Get Ready for 'Buy' Buttons in Google Search Results


You want it. You search for it. You buy it.

Simple, right? Everyone's default search engine, , wants to make the process at least one step faster. In the coming weeks, the tech giant will be launching "buy" buttons on its search-results pages, according to a  report.

When a person searches Google for a particular product, he or she might see a button within the results pages to buy said product directly. Click on the button and the person will be directed to another Google product page to complete the transaction. 

Related: What Adults Can Learn From Teenage Ecommerce Entrepreneurs

The buttons will appear only within sponsored results toward the top of the page and be available first to , the Journal said. 

So, Google is transcending search and getting into ecommerce, like . Perhaps. When contacted by Entrepreneur, a Google spokesperson said the company has "no comment to offer at this time."

For more, check out the Journal's story

Related: 9 Tips to Make Your Ecommerce Business Wildly Successful

Entrepreneur Editors' Picks