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The New Under Armour Ad Speaking to Athletes Will Resonate With Entrepreneurs, Too


Need a dose of ? This new ad will get you pumped up.

Under Armour

Unveiled today, the new "Rule Yourself” campaign features MVP , American Ballet Theatre principal dancer and two-time champion Jordan Spieth performing the routine exercises that are fundamental to each of their respective athletic endeavors.

The ad is celebrating persistence, commitment and ambition. It is a prayer to hard work. While the athlete may grow tired of repeating each humble dribble, swing and leg extension, the sum of these efforts, when taken together, is greatness.

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That’s why the ad will very likely resonate with entrepreneurs. Just like these , founders are needing to submit to the daily grind of running a startup to find success.

So, take a break from the neverending inbox and the problems that you don’t have a clue how you are going to fix and watch this one-minute Under Armour ad. It will remind you that every small challenge you face every day is just one more step in building your dream.


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