Money

What Investors Look For When Evaluating Your Pitch: Chantalle Dumonceaux

What Investors Look For When Evaluating Your Pitch: Chantalle Dumonceaux
Image credit: Shutterstock
Co-founder, WOMENA
2 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

The right fit: sometimes we don’t choose an investment not because we disqualified the company based on any of the points I mention here, but simply because it isn’t right for us. I may have a particular passion for consumer apps, and you are a green tech company. Don’t take it personally. Keep your feelers out there. Make yourself as visible as possible so investors can find you. Here are some things I look for in a startup’s pitch:

1. A STRONG TEAM Are you able to see this through to completion? Are you truly passionate about it? Is the founding team balanced?

2. A LARGE AND GROWING MARKET Are the market conditions favorable to a strong team’s success if they execute well?

3. CUSTOMER VALIDATION Do the customers in this market want what you are planning to provide?

4. COMPETITIVE ADVANTAGES If they want it, do they want it from you? Can you provide it better than others in order to have a strong foothold in the market?

5. INVESTMENT TERMS Is the ROI potential high enough to offset risk sufficiently? This usually means a multiple of at least 10x in five years.

6. PREPARATION Are the financials well-thought through? Do the founders understand their own business? Are they punctual and professional?

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

12 Expenses Successful People Don't Waste Time or Money On