With Hanukkah upon us, storied retailer Lord & Taylor has chosen to commemorate the holiday in rather confounding fashion.
In last Sunday’s New York Times, the nation’s oldest luxury department store ran a print ad that said “Happy Hanukkah. Wishing you a year of light and love” with the words “Happy Hanukkah” written above in Hebrew -- or so it thought.
A slight misspelling, as first spotted by Tablet magazine’s Liora Halperin, completely altered the meaning of the Hebrew phrase to “The tag of her earlobe that died” -- which, if you ask us, doesn’t have quite the same festive ring.
Lord & Taylor’s heart may have been in the right place, but the epic copy-editing fail reveals the way in which thoughtful outreach -- in clumsy hands -- can suddenly turn into a glaring slight.