Infographic: What Will Keep MENA's Media Industry On Its Toes In 2016?

Infographic: What Will Keep MENA's Media Industry On Its Toes In 2016?
Image credit: Shutterstock
Entrepreneur Staff
Former Features Editor, Entrepreneur Middle East
1 min read

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

It looks like 2016 will belong to brands that can successfully reinvent themselves as storytellers and understand that content still reigns supreme. Content marketing and other key trends including wearable technology, big data and e-commerce emerge as spaces to watch for MENA’s media industry in UM MENA’s 2016 Media Trends report entitled Next Thing Now.

The infographic below highlights how targeting irrelevant content even towards the right person will not serve the purpose of marketers. It also points to the fear of data being misused as the major barrier for growth of content marketing. The study also notes that multiscreen is the new mainstream, and that brands must strive to create more meaningful engagement by way of integrated advertising across devices.

In terms of the MENA region itself, the report is highly optimistic about post-sanction Iran being the MENA media industry's next big bastion to breach- after all, Iran’s population is three times the size of that of Saudi Arabia.

If you’d like to read the full report, reach out to UM MENA via Twitter.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.