Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'

Zocdoc Ditches $80 Logo for a Kinda Cute 'Z'
Image credit: Zocdoc
  • ---Shares

When Zocdoc launched about eight and a half years ago, the then itty-bitty startup invested a whopping $80 on its logo. The original three co-founders purchased the two-tone Helvetica logo design in an online logo store.

Since those early days, however, the healthcare tech company has grown to become a virtual household name, at least among the millennial set. New York City-based Zocdoc, with more than 600 employees, connects millions of customers each month with doctors in their insurance networks. Typically, a Zocdoc customer can get in to see a doctor within 24 hours.

Despite the years of impressive growth, Zocdoc still had the same $80 logo. It was pretty boring. The company was way past due for a digital makeover.

Related: Entrepreneurs at ZocDoc Say They Can Solve a Major Obamacare Concern

Today, Zocdoc finally unveiled that rebranding. The capital “D” has been replaced with a lowercase “d.” The blue-on-grey Helvetica is replaced with a smiling, cute yellow “Z” personified. Zee’s face shows emotion with the direction of the eyes and the shape of the mouth squiggle.

When Uber revamped its digital logo a couple of weeks ago, it tried to make its black and white U more personal, too.

“The new face of Zocdoc looks the way healthcare should -- friendly, simple and, most of all, reflective of patients and real life,” says Zocdoc vice president of marketing Richard Fine, in a statement announcing the redesign.

The Zocdoc website and mobile app are also getting a modern revamp, according to Zocdoc.

Have a looksee at Zocdoc’s new little dude, Zee. Tweet at us and let us know how whether you like it. Did Zocdoc make a positive improvement? Why or why not?

Image Credit: Zocdoc | Entrepreneur

Related: ZocDoc Is Cyrus Massoumi's Vision of Delivering Better Health Care (Video)

Edition: June 2017

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now
OK

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.