Patent Office Sides With Kylie Minogue: Kylie Jenner's Attempt to Trademark Shared First Name Is Not Cool

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
2 min read
Opinions expressed by Entrepreneur contributors are their own.

Update, Feb. 7, 2017: The U.S. Patent and Office recently handed Australian pop singer Kylie Minogue a victory when it rejected 's application to trademark the name "Kylie."

Jenner has already filed an appeal.

Original story, published on March 5, 2016, follows.

Kylie is on a mission to stop Kylie.

More specifically, Australian pop singer Kylie Minogue wants to block Kylie Jenner’s application to trademark the name “Kylie” for advertising and purposes in the U.S.

KBD, an Australian firm that represents Minogue, last week filed an opposition to Jenner’s trademark bid. KBD didn’t mince words, labeling the 18-year-old “a secondary reality television personality.” It also characterized her role in  as a mere “supporting character.” In the eyes of the firm, “Ms. Jenner’s half sisters, Kim, Khloe and Kourtney Kardashian” are apparently the real stars of the show.


Related: 7 Business Feuds With More Beef Than Kanye vs. Taylor

KBD didn’t stop there, either. While describing Minogue as an “internationally renowned performing artist, humanitarian and breast cancer activist” who has “worldwide record sales of over 80 million and tours regularly around the globe,” the firm brought attention to Jenner’s past and controversial posts on that have “drawn criticism” from disability rights groups and African-American communities.

All in all, the firm argues, if Jenner is allowed to trademark “Kylie,” Minogue’s image and selling power will suffer, chiefly because people could -- God forbid -- mix up the two Kylies. “Such confusion would inevitably result in damage to [Minogue],” KBD writes.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur