Technology

Sony Wants Your Advice About its New Prototypes

Sony Wants Your Advice About its New Prototypes
Image credit: 360b / Shutterstock
Entrepreneur Staff
Staff Writer. Covers leadership, media, technology and culture.
2 min read

Sony wants to give customers and would-be inventors a look inside its R&D process -- no security clearance needed -- with a new initiative called Future Lab Program.

The idea behind the program is to share the concepts and prototypes currently being built by the tech giant and then integrate user opinions and feedback into product development.

Related: Sony Is Bringing Back the Walkman (Again)

The first prototype -- a necklace equipped with some sort of listening capability -- will debut at the SXSW Festival in Austin next week. The device is called "N" in the teaser movie and is described thusly: "Free your ears, hands, and eyes. Enjoy your favorite activities to the full with a wearable device that never hinders movement."

Related: Struggling Sony Reveals Its Answer to Google Glass

This isn't the first time that Sony has turned to the crowd to get its latest ideas off the ground. Last year, the company started a dedicated crowdfunding platform in Japan called First Flight. Some of the first products on offer included an all-in-one remote and a DIY smart project kit.

The first device from the initiative that got any traction was a smartwatch called Wena. The watch was expected to begin shipping to customers sometime this month.

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.