Sony Wants Your Advice About its New Prototypes
Sony wants to give customers and would-be inventors a look inside its R&D process -- no security clearance needed -- with a new initiative called Future Lab Program.

The idea behind the program is to share the concepts and prototypes currently being built by the tech giant and then integrate user opinions and feedback into product development.
Related: Sony Is Bringing Back the Walkman (Again)
The first prototype -- a necklace equipped with some sort of listening capability -- will debut at the SXSW Festival in Austin next week. The device is called "N" in the teaser movie and is described thusly: "Free your ears, hands, and eyes. Enjoy your favorite activities to the full with a wearable device that never hinders movement."
Related: Struggling Sony Reveals Its Answer to Google Glass
This isn't the first time that Sony has turned to the crowd to get its latest ideas off the ground. Last year, the company started a dedicated crowdfunding platform in Japan called First Flight. Some of the first products on offer included an all-in-one remote and a DIY smart project kit.
The first device from the initiative that got any traction was a smartwatch called Wena. The watch was expected to begin shipping to customers sometime this month.
Entrepreneur Editors' Picks
-
Kale Was a Garnish Before This Creative Genius Made It Famous. Here's How She Did It — and What She's Planning Next.
-
Telling Your Brand Story Is Crucial. 4 Steps to Ensure That It Resonates.
-
This Baker Was Told Not to Speak Spanish With Colleagues, So She Started Her Own Cake Company That Values Employees Just as Much as Customers
-
Improving Yourself Takes 9.6 Minutes of Work Each Day
-
Meet the Women Behind Some of McDonald's Most Iconic (and Essential) Ingredients — and How They're Setting New Standards
-
Remote Work Shouldn't Be Up for Debate
-
Employees Are Over Foosball Tables and Free Snacks. Your Company Culture Needs This Instead.