Get All Access for $5/mo

Struggling Sony Reveals Its Answer to Google Glass Called the SmartEyeGlass, the latest computer for your face will be available in March 2015. And it may be even more awkward-looking than Google Glass.

By Laura Entis

Opinions expressed by Entrepreneur contributors are their own.

Last week, Sony released a software development kit for its smartglass – called SmartEyeGlass – and announced that a developer's version of the wearable will be available in March 2015.

In a blog post, Sony hinted at ways its smartglasses could be used, including a cooking app that displays recipe directions directly on the lenses, a pedestrian navigation app that directs users to nearby locations and a facial recognition app.

While Sony claims its smartglass features a "slim light wear design," the prototype -- which includes a CMOS image sensor, accelerometer, Gyroscope, electronic compass, brightness sensor, and microphone -- is bulky. So bulky, in fact, that it makes the awkward-looking Google Glass appear sleek in comparison. As Michael Andronico wrote for Tom's Guide, after trying on the device, "it seems a few iterations away from something you'd want to wear on the street."

Related: Will Sony Get Its Groove Back?

As Sony's smartphone business continues to falter – last week the Japanese electronics giant announced it is expecting an annual net loss of 230 billion yen ($2.15 billion), nearly five times its forecast in July of 50 billion yen, due to losses from its embattled smartphone division – the company has invested in wearables, including a smartwatch and an activity wristband.

"Sometime there will be a post-smartphone business, a new area of mobile communication business, and if that day comes we have to utilize our assets…we have to create the foundations of the smart business and evolution of that going forward," Sony CEO Kazuo Hirai said.

The slated launch for a Sony smartglass appears to be part of this strategy. No word on pricing yet. Currently, Google Glass retails for $1,500.

Related: Would You Spend $1,500 on Google Glass?

Laura Entis is a reporter for Fortune.com's Venture section.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business Process

How CEOs Can Take Control of Their Emails and Achieve Inbox Zero

Although there are many methodologies that leaders can use to manage their emails effectively, a consistent and thought-through process is the most effective way to systemize and respond to emails and is a step of stewardship for the effective leader.

Side Hustle

'Hustling Every Day': These Friends Started a Side Hustle With $2,500 Each — It 'Snowballed' to Over $500,000 and Became a Multimillion-Dollar Brand

Paris Emily Nicholson and Saskia Teje Jenkins had a 2020 brainstorm session that led to a lucrative business.

Business News

Former Steve Jobs Intern Says This Is How He Would Have Approached AI

The former intern is now the CEO of AI and data company DataStax.

Science & Technology

5 Automation Strategies Every Small Business Should Follow

It's time we make IT automation work for us: streamline processes, boost efficiency and drive growth with the right tools and strategy.

Marketing

5 Critical Mistakes to Avoid When Giving a Presentation

Are you tired of enduring dull presentations? Over the years, I have compiled a list of common presentation mistakes and how to avoid them. Here are my top five tips.