My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Starting a Business / Business Name

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson

The Embarrassing Acronym of an Exalted Law School Name Provides a Funny Branding Lesson
- Entrepreneur Staff
News Director
1 min read

If you need a crucial reminder that your business's name is something you should obsess over, take a close look at the Antonin Scalia School of Law. If you're like me, you're probably already chuckling. Yes, the acronym for the school is ASSoL, or ASSLaw. Hilarious.

I bet the leaders at George Mason University didn't find it as funny, especially considering the school received a $20 million anonymous grant to rename its law school in honor of the late Supreme Court justice, reports Fortune.

Related: Your New Business Name Should Be Memorable, Spell-able and Available

Thankfully for students and faculty, the school got in on the joke and have already proposed a new name: the Antonin Scalia Law School at George Mason University. If the change is approved, the new name should go into effect at the beginning of July.

So when you're naming your startup, look at your name from every possible angle. Create acronyms, look at rhymes and ask your grandmother to say it five times. Just don't make the same mistake as Homer Simpson (he was so close):

Your New Business Name Should Be Memorable, Spell-able and Available