Why Your Business Needs to Be Active on Instagram (Infographic)

Why Your Business Needs to Be Active on Instagram (Infographic)
Image credit: Thomas Trutschel | Getty Images

Free Book Preview No BS Guide to Direct Response Social Media Marketing

The ultimate guide to - producing measurable, monetizable results with social media marketing.
VIP Contributor
Founder, Uber Brands
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Instagram is one of the more popular social networks, surpassing 500 million active monthly users that are responsible for posting more than 95 million photos and videos daily. With such a large user base, it presents a great opportunity for businesses to market using an additional social media channel.

Related: Why Your Business Should Establish an Instagram Presence ASAP

In addition to the organic possibilities, Instagram recently introduced its self-serve advertising platform, yet many businesses still haven’t given it a chance. Instagram can be a potential gold mine for your business. Not only do 40 percent of consumers respond better to visual information than plain text, but Instagram’s ad platform allows you to use Facebook’s extensive targeting options.

Related: With These Apps You Will Absolutely Rock Instagram Marketing

Take a look at the infographic below from Buzzoid, which explains why your business should be active on Instagram.


Image Source

Related: 9 Tools to Improve Your Instagram Marketing

More from Entrepreneur

Learn how to get your own business launched with our on-demand start-up course. Whether your ready or just thinking about starting your own business, get started for free with our first 3 lessons and receive a personalized 1-page business brief.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Let us help you take the NEXT step. Whether you have one-time projects, recurring work, or part-time contractors, we can assemble the experts you need to grow your company.

Latest on Entrepreneur