Companies have over the years considered ‘design’ as the most important aspect while building their company. Designing solutions and tools and the nature of design has also matured with time to cater the needs of multiple sectors and suit customer requirements.
For example, healthcare devices must be designed keeping in mind fluctuation in body temperature, body comfort and should incorporate the latest technology modules such as IoT and artificial intelligence. Similarly, industrial design in agriculture requires understanding of production requirements, making farmer-friendly products and geographical requirements.
The latest frenzy around creating ‘smart cities’ has design playing a very important role in it. Smart cities are designed keeping in mind the natural habitat of a place, urban infrastructure such as co-working places, types of eateries, national heritage, roads and geography of a place.
Customers Can Spot a Shoddy Design!
Today the user has matured and has been exposed to multiple products and design platforms. It can be a hazardous for product designers to present an unflattering model to their customers. If your venture needs to adapt to the changing product needs of customers, designers should stay abreast with the latest trends and keep users engaged and interested.
Speaking on these lines, the Intel IFDIC campaign will have Ashish Deshpande, an Industrial Designer from the National Institute of Design, Ahmadabad –India, will share his views on how he sees Intel contributing to a Digital India with the help of smart design solutions.
More About The Speaker
Ashish, is the President of the NEC, Association of Designers of India, Design Alliance Asia and has been on the jury of the India Design Mark and an immediate past member of India Design Council, an apex body under DIPP, Ministry of Industries, Government of India.
He started his journey in the design entrepreneurship space27 years ago, by co-founding one of India pioneering design practices – the Elephant -- which is ranked as the top design consultancy in India by Brand equity ET consistently.
Ashish also leads the Product & Retail Experience Innovation group and believes that design must not be narrowed into disciplines and understanding users is a key component of any innovation activity. Over the years he has lead several design projects ranging from consumer appliances related to air, water & energy, design of Common Wealth Youth Games baton, Medical diagnostic Equipment, wearable electronics, exhibitions and retail environments.
Ashish will also share his views on the following topics –
- How can design pave way for innovations in varied sectors? Can you share some instances like ‘Hole in the Wall’ campaign where design has played a crucial role in empowering people?
- What are the key areas in India where you think intelligent design practices are required?
- What are the challenges you have faced to bring out impactful design solution and how is that landscape evolving?
The live cast is a must for those who are in the process of starting their own ventures and also those who have an existing model and wish to fine tune it to suit the needs of their existing customers.
Tune into this live cast on 10th December 2016 between 1:30 PM – 2:30 PM to hear Ashish’s views on the above topics.
Click here to join the live cast. (link)