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How to Create Trust and Keep Motivation High at Your Company

Building a culture of trust and motivation within a business is a two-way street built largely on communication.

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Building a culture of trust and motivation within a business is a two-way street built largely on communication. Both employees and management should commit to open dialogue across the board. This may sound simple in theory, but can be difficult to implement. For example, while it may seem easy to celebrate successes together, it’s not always clear how the full team should work to address problems. Inclusive and honest discussion should be the goal, even if there is disagreement. That’s because the process of working through those disagreements is crucial for a healthy workplace culture and high morale.

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No matter the structure of your company or the idiosyncrasies of your industry, here are the core principles that should underlie all types of communication to create an atmosphere of trust and keep motivation high.

Related: 3 Reasons You're Not Getting the Feedback You Need

Employees: speak with authority

A business needs the full participation of every employee to be successful, so remember that your voice matters. This is especially true when your views differ with one of your colleagues. Don’t be afraid to disagree. Your particular role in the company gives you a unique perspective, which can shed light on issues from a new angle and help to solve potential problems faster.

I experienced this myself early on in my career. The company I was working for at the time had just announced a new strategy. I knew that it needed serious improvement, and could actually be detrimental to our business if implemented as initially envisioned. Though I was nervous about expressing my concerns to colleagues who outranked me, my recommendations ultimately improved our overall plan. This experience gave me the confidence to continue sharing my opinions, and now, having led businesses for several years, I understand the importance of fostering open communication from the top down.     

Related: If Your Potential Managers Don't Have These 7 Skills, Don't Promote Them

Management: encourage differing points of view

As a leader, you have even more power to create an environment where your colleagues know that their voices will be heard. A major part of this involves accepting differing points of view, which has a two-fold benefit for your business: It gives everyone the confidence that their thoughts are valued, which builds a sense of loyalty. It also encourages critical thinking about the state of the business from all levels. Once this open culture has been established and appropriately encouraged, problems can be addressed, or even prevented, earlier, as you will have set the stage for more vigilance about the wellbeing of the company.

Management: formal recognition also goes a long way

Balance is key for most aspects of a business, and that holds true for creating a trusting culture. Just as employees should be able to honestly communicate with management in order to solve problems, they should also expect widespread recognition for their successes. I put that theory into action at H2O+ Beauty by creating the Water Walker award. This program recognizes individuals or groups from any part of the company that exemplify H2O+ Beauty’s values, based on nominations from all team members. Traditions like this can be a tool to keep motivation high by showing everyone how their achievements are appreciated across the entire business.

Employees: participate in important traditions

Since the Water Walker award was originally the brainchild of the leadership team, it is especially important for employees to give it credibility by participating. Ideally, traditions like these underscore the value of an individual or group to both their peers and superiors, but they require eager, honest contributions from the bulk of the workforce to fulfill their potential.   

Related: 6 Strategies for Being a Better Listener

Ultimately, each member of a business has the power to build a culture of trust and boost motivation among their colleagues. Leaders may set the tone of the culture with strong opinions and positive traditions, but the longevity of an open, mutually supportive culture cannot be assured without the buy-in of employees. If individuals at every level of a business can express themselves confidently and show equal respect for important customs, the culture will thrive over the long term. 

Written By

Entrepreneur Leadership Network Contributor

Joy is the co-founder and CEO of Pure Culture Beauty, which she developed in partnership with Victor Casale (former Chief Chemist at MAC Cosmetics and founder of CoverFX) to innovate the skincare industry and deliver a suite of products that meet consumers’ unique skin needs. Formerly, she was the Chairman and CEO of H2O+ Beauty and the CEO and Executive Board Director of Yes To. She has a strong record of driving sales and profit growth by scaling businesses, transforming retail and marketing landscapes to online and digital, and building innovative brands. She remains an active board member for nonprofit organizations and startup businesses. Joy received her undergraduate degree from the University of California, Berkeley and a Masters of Business Administration from Harvard University.