Joy Chen

Entrepreneur Leadership Network Contributor
Co-founder and CEO of Pure Culture Beauty

Joy is the co-founder and CEO of Pure Culture Beauty, which she developed in partnership with Victor Casale (former Chief Chemist at MAC Cosmetics and founder of CoverFX) to innovate the skincare industry and deliver a suite of products that meet consumers’ unique skin needs. Formerly, she was the Chairman and CEO of H2O+ Beauty and the CEO and Executive Board Director of Yes To. She has a strong record of driving sales and profit growth by scaling businesses, transforming retail and marketing landscapes to online and digital, and building innovative brands. She remains an active board member for nonprofit organizations and startup businesses. Joy received her undergraduate degree from the University of California, Berkeley and a Masters of Business Administration from Harvard University.

https://pureculturebeauty.com/

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The Future of Innovation in the Beauty Industry

Brands must innovate their experiences and offerings to meet the new needs of consumers in the post-pandemic environment.

Is Sustainability Part of Your Business' DNA?

Brands are feeling the pressure to be sustainable, but what does that really mean? And why is that important now?

Building and Maintaining Your Team Remotely

Lessons learned from building a team and developing culture remotely, where everyone still feels engaged and valued.

Lessons Learned from Launching a Skincare Brand in a Pandemic

Despite the difficulties, the pandemic has provided opportunities to develop new solutions for a new world.

Improving Gender Equality in the Beauty Industry

Why do men hold the majority of leadership roles in an industry that depends on women?

How to Create Trust and Keep Motivation High at Your Company

Building a culture of trust and motivation within a business is a two-way street built largely on communication.

Should I Work for a Big or Small Company?

Know the typical traits for a big business and how they tend to contrast with the experience at a smaller operation.

Capitalize on Trends But Stand Firm on Your Identity

The goal of capitalizing on hot trends is to strengthen your brand.

Why Your Brand Should Establish a Meaningful Social Purpose

Aligning your social purpose with the identity of your brand will give it vital credibility.

5 Tips for Turnarounds That Unleash Your Company's Unmet Potential

The best way to move forward is to tackle your biggest weaknesses by devising a strategy that addresses those challenges head-on.

Your Business Is Never Too Big to Be as Nimble as a Startup

For established companies, shifting a corporate culture is one of the most significant -- and necessary -- changes it can undergo.

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