About Joy Chen
Joy is the co-founder and CEO of Pure Culture Beauty, which she developed in partnership with Victor Casale (former Chief Chemist at MAC Cosmetics and founder of CoverFX) to innovate the skincare industry and deliver a suite of products that meet consumers’ unique skin needs. Formerly, she was the Chairman and CEO of H2O+ Beauty and the CEO and Executive Board Director of Yes To. She has a strong record of driving sales and profit growth by scaling businesses, transforming retail and marketing landscapes to online and digital, and building innovative brands. She remains an active board member for nonprofit organizations and startup businesses. Joy received her undergraduate degree from the University of California, Berkeley and a Masters of Business Administration from Harvard University.
More From Joy Chen
Starting a Business
Despite the difficulties, the pandemic has provided opportunities to develop new solutions for a new world.
Building a culture of trust and motivation within a business is a two-way street built largely on communication.
The goal of capitalizing on hot trends is to strengthen your brand.
Aligning your social purpose with the identity of your brand will give it vital credibility.
The road to career fulfillment begins in your head and your heart.
The best way to move forward is to tackle your biggest weaknesses by devising a strategy that addresses those challenges head-on.
For established companies, shifting a corporate culture is one of the most significant -- and necessary -- changes it can undergo.