On-Demand Home Services - #3 Important Growth Strategies You Need to Know

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

On-demand home services industry has witnessed its shares of ups and downs in 2016. Many had to shutter their businesses and few had to re=work operating strategies and chalk out new plans for their business models.


Entrepreneur spoke to Saran Chatterjee, CEO of Housejoy, as to what he thinks are the key requisites to build a sustainable business model in this domain.

Understanding sector players

You need to understand the sector and various players that it involves. You need to understand where they are coming from and what their mindset is like. The sector has big and small vendors, freelances and hence you need to have a good understanding f the supply side.

You need to deliver on time

Depending on the type of model you choose, you need to have a framework in place that have provide solutions on time. Guaranteeing solutions on time, you need a certain type of operations set-up.

Understand what your customer wants

You’ve got to understand your customers very well.  We generally get caught up in our day-to-day chores and make certain sweeping assumptions about what works and what doesn’t, and that’s one of the changes that we are making. We are going to double down and really understand as to what does it take to get a customer really try our services. It’s important to know what is the customer  is looking for.

Housejoy is an online home service provider offering safe and reliable home services that include Beauty, Fitness, Home Cleaning, Pest Control, Electrical, Plumbing, Appliance Repair, Laundry, Carpentry, Computer Repair, Cars & Bikes services and Painting. Saran, who isn’t an entrepreneur by designation, has been the face of on-demand home services company Housejoy since September 2015.