Without Purpose, Your Business Will Not Succeed

Launching a startup because of money is not a strong enough motivator to get you through all of the challenges.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
Without Purpose, Your Business Will Not Succeed
Image credit: Ben Pipe Photography | Getty Images
Guest Writer
Co-founder of The Main Street Entrepreneur
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Determining the purpose of your business is a huge key to building a successful venture. It can't just be about the money.

Making money is not a strong enough motivator to get you through all of the challenges of starting your own company.

Indeed, during our tour for Main Street Entrepreneur -- a road trip across the U.S. in which we interviewed founders from all walks of life -- very few successful entrepreneurs mentioned money as the main motivator for starting a company.

So, why did people launch a startup?

In this podcast, we share stories and insights into why entrepreneurs inspires people to build the business of their dreams. 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.