Without Purpose, Your Business Will Not Succeed

Launching a startup because of money is not a strong enough motivator to get you through all of the challenges.
Without Purpose, Your Business Will Not Succeed
Image credit: Ben Pipe Photography | Getty Images

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Co-founder of The Main Street Entrepreneur
1 min read
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Determining the purpose of your business is a huge key to building a successful venture. It can't just be about the money.

Making money is not a strong enough motivator to get you through all of the challenges of starting your own company.

Indeed, during our tour for Main Street Entrepreneur -- a road trip across the U.S. in which we interviewed founders from all walks of life -- very few successful entrepreneurs mentioned money as the main motivator for starting a company.

So, why did people launch a startup?

In this podcast, we share stories and insights into why entrepreneurs inspires people to build the business of their dreams. 

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