Without Purpose, Your Business Will Not Succeed

Launching a startup because of money is not a strong enough motivator to get you through all of the challenges.
Without Purpose, Your Business Will Not Succeed
Image credit: Ben Pipe Photography | Getty Images

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Co-founder of The Main Street Entrepreneur
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Determining the purpose of your business is a huge key to building a successful venture. It can't just be about the money.

Making money is not a strong enough motivator to get you through all of the challenges of starting your own company.

Indeed, during our tour for Main Street Entrepreneur -- a road trip across the U.S. in which we interviewed founders from all walks of life -- very few successful entrepreneurs mentioned money as the main motivator for starting a company.

So, why did people launch a startup?

In this podcast, we share stories and insights into why entrepreneurs inspires people to build the business of their dreams. 

More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • A 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur