⚡ Get All Content for 20% Off ⚡

Infographic: Marketers Are Investing In Customer Loyalty And You Should Too! A survey of 234 brands and digital marketers reveals that engaged customers tend to buy 90% more often, and spend 60% more per transaction.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Shutterstock.com

If you thought that your superstar sales person is the key contributor to rising enterprise revenue, think again. A recent infographic by PayFort, based on a survey of 234 brands and digital marketers reveals that engaged customers tend to buy 90% more often, and spend 60% more per transaction. The study stresses that a high-spending customer is not necessarily loyal, and ensuring great experiences for customers makes all the difference. Finding that members of loyalty programs generate an average of 12-18% more revenue than non-members, the study counts customer engagement, increased transactions, and greater customer connection as a few key benefits of loyalty initiatives by brands. For companies still contemplating about their 2017 customer loyalty budgets and strategy, this finding from the survey may help you decide- 50% of the survey respondents already offer a loyalty program, and 57% are planning to invest more in such avenues. Check out the infographic below for more such insights.

Related: The Changing Role Of A Loyalty Marketer

Side Hustle

The Remote Side Hustle a 43-Year-Old Musician Works on for 1 Hour a Day Earns Nearly $3,000 a Month: 'All From the Comfort of Home'

Sam Ziegler wanted to supplement his income as a professional drummer — then his tech skills and desire to help people came together.

Leadership

If You Want to be Successful, Become a Better Speaker — Follow This 7-Step Process for Effective Speaking

Discover the transformative power of mastering presentation skills with this 7-step process.

Starting a Business

She Started a Side Hustle While Working 2 Jobs as a Line Cook for $22 an Hour Combined — Now It's an 8-Figure Brand You've Probably Seen on TV

Ellen Bennett, founder of kitchenware brand Hedley & Bennett, had a big idea in 2012 — and the "willpower and chutzpah" to bring it to life.

Entrepreneurs

Startup Spotlight: UAE-Based Uktob Is Ensuring Arabic-Speaking Businesses Have Easier Access To Artificial Intelligence

Among the AI tools Uktob offers, there is one that is named Faheem, an AI-powered personal assistant that offers a range of productivity tools and services for day-to-day tasks.

Entrepreneurs

Startup Spotlight: Saudi Arabia-Based Uvera Is Here To Rid You Of Your Food Spoilage Woes

Uvera's main product, Aurora, is a next-generation artificial intelligence of things device that can increase the shelf-life of fresh food up to 97% on average, within only 30 seconds and without using any chemicals.