Dove Has Introduced Soap Bottles for Different Body Types, and Shocker! People Are Mocking It.
The company has unveiled a limited run of soap bottles that are meant to mirror various body shapes.
Oh, sweet Dove, we really think you should know better.
However well-intentioned this new installment of its "Real Beauty" campaign is, which introduces six limited-edition soap bottles that are meant to mirror different body shapes, the Dove team really should have anticipated the reaction it would cause.
That reaction, of course, is mockery and outrage.
thanks Dove but I already have a body wash that matches my natural curves :) pic.twitter.com/IIkKAn0LjQ— Tim Federle (@TimFederle) May 8, 2017
Sophie Galvani, Dove's global brand vice president, told the BBC: "We use real women in all our campaigns because they represent the real beauty diversity in society. We wanted to take this a step further into the products themselves and have a bit of fun with them. The custom bottles of different shapes and sizes reflect the beauty in diversity through visual representation and are designed to spark a lively debate and discussion about what real beauty means."
Well, at least Dove realized half of that goal.
Entrepreneur Editors' Picks
Kale Was a Garnish Before This Creative Genius Made It Famous. Here's How She Did It — and What She's Planning Next.
Telling Your Brand Story Is Crucial. 4 Steps to Ensure That It Resonates.
This Baker Was Told Not to Speak Spanish With Colleagues, So She Started Her Own Cake Company That Values Employees Just as Much as Customers
Improving Yourself Takes 9.6 Minutes of Work Each Day
Meet the Women Behind Some of McDonald's Most Iconic (and Essential) Ingredients — and How They're Setting New Standards
Remote Work Shouldn't Be Up for Debate
Employees Are Over Foosball Tables and Free Snacks. Your Company Culture Needs This Instead.