Dove Has Introduced Soap Bottles for Different Body Types, and Shocker! People Are Mocking It.

The company has unveiled a limited run of soap bottles that are meant to mirror various body shapes.
Dove Has Introduced Soap Bottles for Different Body Types, and Shocker! People Are Mocking It.
Image credit: Dove

Free Book Preview: Brand Renegades

Discover how two entrepreneurs used unconventional business strategies to turn their startup into a multimillion-dollar company.
2 min read

Oh, sweet Dove, we really think you should know better.

However well-intentioned this new installment of its "Real Beauty" campaign is, which introduces six limited-edition soap bottles that are meant to mirror different body shapes, the Dove team really should have anticipated the reaction it would cause.

That reaction, of course, is mockery and outrage.

Sophie Galvani, Dove's global vice president, told the BBC: "We use real women in all our campaigns because they represent the real beauty diversity in society. We wanted to take this a step further into the products themselves and have a bit of fun with them. The custom bottles of different shapes and sizes reflect the beauty in diversity through visual representation and are designed to spark a lively debate and discussion about what real beauty means."

Well, at least Dove realized half of that goal.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur