TECH25

Scaling Up The Non Branded Segment

The Shopclues team has been ahead of the curve in terms of figuring out market insights to build sustainable and profitable businesses.
Scaling Up The Non Branded Segment
Image credit: Entrepreneur India
Feature Writer
2 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Unlike other leading e-commerce firms, ShopClues is a merchant-focussed company that is targeting the tier II, III and IV markets of India. The company was founded in 2011 by Sandeep Agarwal, Radhika Agarwal and Sanjay Sethi.

Agarwal says, “We have always believed that real India lies in the local markets and SMEs and that’s where we need to be. We wanted to build a platform that reflects the Indian-ness of consumers, keeping in mind the typical shopping preference and cultural tastes. Given that, tier II and III markets fit our target description the best.”

Shopclues has raised around $200 million approximately. Their key investors are Helion Venture Partners, GIC Pte ltd, Nexus Venture Partners and Tiger Global Management LLC. The team has been ahead of the curve in terms of figuring out market insights to build sustainable and profitable businesses. Agarwal laughs while sharing one of the craziest stories from her entrepreneurial journey, it was during her first Valentine’s Day, back when they started in 2011, they had orders for 200 bouquets of flowers and the merchant couldn’t deliver. As they were new and worried about the consequences of such an incident, to counter this, they shipped soft toys and chocolate with handwritten notes from the founding team, as an apology from the brand.

(This article was first published in the May issue of Entrepreneur Magazine. To subscribe, click here)

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.