The Founder Behind Furniture-Maker Poppin Explains Why the Company Needed to Transform Itself
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What happens when you’re trying to sell to consumers, but your best customers are actually other businesses? Furniture-maker Poppin’s answer: It radically transformed itself to meet this new customer. That meant changing its brand voice, marketing, products and supply chain.
In this episode of Problem Solvers, we explore how and why it made the switch—and became the go-to furniture maker for Facebook, Snapchat, Google, Warby Parker and others.
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