Consumers Will See Right Through You If Your Social Impact Message Isn't Authentic

Danielle Finck believes public relations can elevate pioneers who are driving positive change. That's why her entire PR firm, Elle Communications, focuses on companies who care about their mission just as much as they care about their margin. Through their offices in Los Angeles and New York, Elle supports non-profits, social enterprises, CSR teams, ethical brands, political activists and changemakers. Finck sat down with Entrepreneur Network partner Jessica Abo to discuss what it takes to create a successful business and how important it is to support brands with a social mission.

Related: How to Protect Your Intellectual Property

Watch more videos from Jessica Abo on her YouTube channel here.

Entrepreneur Network is a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.

EN is partnered with hundreds of top YouTube channels in the business vertical. Watch video from our network partners on demand on Roku, Apple TV and the Entrepreneur App available on iOS and Android devices.