📺 Stream EntrepreneurTV for Free 📺

What to Expect From and How to Watch Apple's 2018 WWDC Event Apple may be rolling out tools that will help you cut down on phone usage.

By Nina Zipkin

entrepreneur daily
Bloomberg | Getty Images

Apple's annual Worldwide Developers Conference starts today at The McEnery Convention Center in San Jose, Calif. The events will be livestreamed from Apple's website starting at 10 a.m. PT/1 p.m. ET.

So what can Apple fans and critics expect in the next four days?

It seems there will be an emphasis on what the company is doing in the realm of augmented reality and will showcase an update to its ARKit tools, which will reportedly include multiplayer gaming capabilities, with users able to share and save the locations of other users and AR objects.

Related: Apple Will Let All Users Download Their Collected Personal Data

The company will also apparently promote ways for Apple customers to use their devices less frequently. There will reportedly be a rollout of a new initiative called Digital Health, which is a suite of tools designed to help keep track of how much time is actually spent on apps, phones and tablets.

The WWDC generally focuses on the company's software offerings, though there have been the odd hardware announcement in the past. Some have conjectured that the event might see an update to the MacBook Pro, a less expensive version of MacBook Air.

The year's conference almost might see some reference to the past as well as the future, since the event is coinciding with the 10-year anniversary of the launch of the Apple App store in July of 2008.

Nina Zipkin

Entrepreneur Staff

Staff Writer. Covers leadership, media, technology and culture.

Nina Zipkin is a staff writer at Entrepreneur.com. She frequently covers leadership, media, tech, startups, culture and workplace trends.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Side Hustle

3 Secrets to Starting a Small Business Side Hustle That Gives Your Day Job a Run for Its Money, According to People Who Did Just That — and Made Millions

Almost anyone can start a side hustle — but only those ready to level up can use it to out-earn their 9-5s.

Business News

Elon Musk Reveals His Tactics for Building Successful Companies, Including Sleeping Under His Desk and 'Working Every Waking Hour'

Musk shared the secrets on a podcast with Nicolai Tangen, CEO of the $1.6 trillion Norges Bank.

Business News

Ring Camera Owners Will Receive $5.6 Million in Payments After FTC-Amazon Settlement. Here's How Many Customers Are Eligible — And How They'll Get the Cash.

The payouts are a result of a June 2023 settlement with Amazon over privacy violation allegations against the camera company.

Business News

Jeff Bezos and Amazon Execs Used An Encrypted Messaging App to Talk About 'Sensitive Business Matters,' FTC Alleges

The FTC's filing claims Bezos and other execs used a disappearing message feature even after Amazon knew it was being investigated.

Business News

'My Mouth Dropped': Woman Goes Viral For Sharing Hilarious Cake Decorating Mishap at Walmart

Peyton Chimack has received over 703,000 views on her TikTok post of her birthday cake.