Boom or Bubble? The 3 Issues That Block Spain's Startup Sector From Sustainable Growth.
Grow Your Business, Not Your Inbox
Spain urgently needs to work on its risk-averse culture, access to finance and focus on real value instead of the public image to move the sector forward, said the former president of the Spanish Assocation of Startups in an interview this week.
Many signs post to a new boom for Spanish startups: Since the beginning of the year, €704 million of investments have been announced in the Spanish startup sector, with more than a third of these (€273 million) falling into last month only.
Furthermore, the sector seems to be maturing, and successful exits for tech startups have been picking up. Over 40 such operations have been recorded over the last five years, compared to only seven in the "crisis" period 2007 to 2011, Spanish media reports.
Among these are the million-dollar exits of Ticketbis (€175 million), SocialPoint (€232 million) and the largest exit of a Spanish technology company recorded so far, Privalia (€500 million), according to the report.
Is Spain on its way to a new "bubble" akin to the "dot-com era" of the late 1990s and 2000s? Industry experts disagree. “There is enough creation of real value for people,” stated Bernardo Hernández, who has held management positions in companies such as Flickr and Google and has invested in successful startups such as Wallapop and Glovo, in a recent interview.
However, to embark on a path of sustainable growth, based on real value creation, the Spanish startup ecosystem faces several severe obstacles. Carmen Bermejo, secretary of the board of directors of the European Startup Network and former president of the Spanish Association of Startups knows the sector well.
In an interview with Spanish media 20 minutos published this week, she shed light on some of the most pressing issues.
1. Fighting a risk-averse culture
Compared to the U.S., European countries are often criticized for what is seen as a risk-averse culture. About half of Spain’s startups are first-time entrepreneurs, according to 2017 data. They will often face incomprehension from their environment when embarking on the risky project.
“Your family, friends and acquaintances try, with well-meant intentions, to make you reconsider and look for ‘a real job,’ that is, working for someone else,” explains Bermejo of the general attitude.
Furthermore, finding the first customers is often a challenge. In some cases, Spanish startups resort to international customers because the domestic base is too risk-averse. “There have been cases of startups that have managed to sell their product first outside of Spain, building an international reputation, and only then they have had it much easier to be taken seriously here,” Bermejo adds.
2. Better targeting funds
“It is not that there is no money, it is that it is badly distributed,” says the ex-president of the Spanish Association of Startups. In particular, more seed investment is needed for early-stage startups with high level of innovation. Investors often shy away from these projects as the “risk is much greater” than for the “well-known models of already functioning business,” she adds.
While this is a general trend, there are always exceptions to the rule, as we were reminded earlier this year when Spanish sneaker startup Tropic became the most successful Spanish startup on crowdfunding platform Kickstarter, raising €2.1 million for starting its shoe business. However, for most Spanish startups, getting funds to develop a new business concept that has not been validated before is a real challenge.
3. Focus more on substance, less on public image
Idea competitions, startup funds, incubator and accelerator programs and more: There is a long list of support available from public and private alike. However, the issue is quality rather than quantity of support measures, criticizes Bermejo in the interview. “In many cases the priority seems to be the outward image that is given. You have events in which much is spent on marketing, or making a sensational display, but little in giving value to entrepreneurs.”
The problem is not only that this phenomena ignores the real needs of startups, but also creates a “false sense that is very supportive of entrepreneurship,” expectations that are bound to be disappointed by new entrepreneurs entering the sector and create mistrust and frustration.
(Written by Valentina Cullmann)