Inside Netflix's Notorious Firing Practices

The 'keeper test' is reportedly employed by CEO and co-founder Reed Hastings.
Inside Netflix's Notorious Firing Practices
Image credit: Bloomberg | Getty Images

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Staff Writer. Covers leadership, media, technology and culture.
3 min read

’s company culture is often cited as one that startups would do well to emulate. The now famous document, “Netflix Culture: Freedom & Responsibility,” which emphasizes self-directed decision-making, being candid and transparent, keeping only the most effective employees and doing their best to “avoid rules,” was created by Netflix’s then-Chief Talent Officer Patty McCord. In a 2013 GQ piece about the rise of the company, ’s even said of McCord’s work, "It may well be the most important document ever to come out of the Valley.”

But The ’s recently reported what life is really like at Netflix. The story reveals that sometimes even with the best of intentions, a company culture can develop into something that isn’t quite what you intended -- especially if employees constantly worry that they don't measure up, either from a performance or cultural fit standpoint, and be fired.

Netflix is notable for having a firing practice that can be characterized as particularly blunt, having managers and executives constantly ask themselves if they would fight to keep an employee -- and if not, they’re let go.

That “keeper test” is even utilized by CEO and co-founder , who fired early Netflix employee and close friend Neil Hunt, the company’s chief product officer who created the company’s algorithm. Hastings had told him that with the ’ expansion, particularly internationally, another employee, Greg Peters, was better suited for the job.

According to the Wall Street Journal report, after people are fired, the next step, in keeping with the M.O. of transparency, is to explain why on a broad scale, leading to emails that can be received by hundreds of employees detailing what led to the dismissal. These post-mortems can also be in-person.

A former VP named Sean Carey told The Wall Street Journal that he was asked to be at the meeting following his layoff to provide continuity for his team. “It was certainly awkward for some, but was also consistent with the culture -- there is sometimes a cost to transparency,” Carey told The Wall Street Journal. “In the end I felt it was beneficial.”

But apparently, this element of culture has had some difficulty translating to countries with more stringent labor laws as the company has expanded overseas.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Use code MARKET2021 through 4/24/21 to save on 12 marketing books for entrepreneurs that are recommended by entrepreneurs:
  • Digital Marketing Handbook
  • No B.S. Guide to Direct Response Social Media Marketing
  • Ultimate Guide to Youtube for Business
  • And more
Discover a better way to hire freelancers. From business to marketing, sales, finance, design, technology, and more, we have the freelancers you need to tackle your most important work and projects, on-demand.

Latest on Entrepreneur