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Influencers

Here's How You Can do Influence Marketing

Don't just make them your promoter; make them your brand ambassadors
Here's How You Can do Influence Marketing
Image credit: Shutterstock
Co-owner, Sunrise Electronics and Founder, Writers Together
4 min read
Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

In the 21st century, making a positive influence on your customers is one of the most important things while running your business. Influence marketing deals with the process of focusing on people who already have the influence on the public so that these influencers can promote your product or services, brand or company and help you reach your desired audience.

Nowadays, most customers, precisely young customers rely on reviews and feedback on a product especially when they have no idea about the quality and reliability of the product. Therefore, such customers are more likely to get easily influenced by popular influencers.

Everything looks very simple, right? Just get in touch with some influencers, make them promote your brand and business and soon you will get higher sales, simple isn’t? But here’s the question arises –

How to Find The Perfect Influencer For Your Brand?

1. What’s Your Target?

While finding the perfect influencer, it is important to keep in mind your target audience and selecting an influencer who can create a huge impact on this audience. Look for an influencer who has a good number of followers among your target audience. It will make your task a lot easier while searching for the perfect influencer.

2. Do You Know Your Influencer’s Followers?

After analyzing your target audience, you have to analyze the followers of your influencers too! It is important because it will you a good idea of whether the audience of your business and the audience of this influencer are same or not, will they help you meet your business goals or not? This way, you will be able to select the best influencer for your business.

Apart from the steps above, you have to see which social media influencers are highly active and enjoy a higher engagement rate on their social media accounts.

Now that you know how to select the perfect influencer for your business, let’s see how influence marketing can change the game in your favour -

How it Can Help You Reach Your Desired Audience?

1. The Convince Game  

Influence marketing is all about convincing new public (soon to be customers, hopefully) to try your products or services. This way, influence marketing helps you unlock the new doorway of wider market share. Also, using an influencer to promote your product will help you gain the public’s trust and integrity in your brand because let’s face it! While promoting your brand, the public will look at the influencer and later on your brand.

2. Are You a New Brand on the Market?

Influence marketing will make your brand a familiar face in the public. We know that most of the public buy a product if they feel that the brand is popular and when they know the brand well! That’s what influence marketing always do, it will promote your brand in such a way that people will start liking your brand and once they start liking your brand, the trust will come along.

3. Do You Have a Brand Ambassador?

Don’t just make them your promoter; make them your brand ambassadors.  Influencer marketing helps you get reviews and feedbacks from the influencers after they use your product. You can share these reviews and feedbacks on your websites and social media to engage and attract more audience to your brand. This will ultimately help you attract the right audience for your brand, as only the interested audience will read and look at the reviews and photos shared by your ambassador.

4. Influencers in the Same Industry Are Bliss!  

Now, you know how to select the perfect influencers, you know how to use these influencers as a brand ambassador, but do these influencers belong to the same industry as your product? A big advantage of using influencers belonging to the same industry is that these influencers will connect with your product, they will understand the uses of it nicely and therefore, they will be a better choice for convincing the public to try your product.

Conclusion

Influencer marketing is a great tool to reach a new audience and increase your market share. You just need to plan everything nicely and following the steps above to find the perfect influencer will help you a lot on this journey. Running a business not an easy task and so is promoting your product and services, but influencer marketing will make your task easy if you do everything with proper strategy.

So, How Do You Influence The Audience?

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