This Culture-Tech Investor Made 200X on the Fastest-Growing Silicon Valley Startup Ever. Here's How to Pitch Him.

From JUUL Labs to Honcker, culture-tech investor Gregg Smith reveals his winning philosophy.

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
Will be used in accordance with our Privacy Policy
This Culture-Tech Investor Made 200X on the Fastest-Growing Silicon Valley Startup Ever. Here's How to Pitch Him.
Image credit: Gregg Smith
Entrepreneur Staff
Editorial Director
2 min read

In the entrepreneurial world, the word “success” can mean a lot of different things.

It can mean getting paid to do something you love, it can mean having the ability to make your own hours and be your own boss, it can mean following your instincts down a path that leads to enormous, crazy financial rewards.

This week, my guest's career embodies all three of those definitions and then some. Gregg Smith is the founder and Chief Investment Officer of Evolution VC Partners,  a New York-based “culture-tech” venture investment firm focused on companies that, in his words, will change the way we smoke, shop, move, share, communicate, heal, listen to music and eat.

And he’s done pretty well with that guiding philosophy.

Among his most successful investments is JUUL Labs, which he first invested in in 2015 when the company was valued at $210 million. Smith purchased approximately 1.5% of the company back then and today, less than 3 years later, based on JUUL Labs’ $38 billion valuation, those shares are now worth more than $400 million. Not too shabby!

Smith told me that he doesn’t have an exact formula for picking a winning company, saying it's a lot like that famous quote about pornography, “You know it when you see it.” He did, however, tell me what he likes to hear when he sits down with entrepreneurs whose companies he is considering. Smith also shared the lessons he’s learned from the success and failures of startups and offered some amazing advice for people who just want to know how to get in front of an investor like him.

I think you’ll learn a lot from Gregg; I know I did. Thanks for listening!

Listen to more episodes of How Success Happens here.

 

 

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Starting, buying, or growing your small business shouldn’t be hard. Guidant Financial works to make financing easy for current and aspiring small business owners by providing custom funding solutions, financing education, and more.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.