The Texting Tapper
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No matter how futuristic the product is, its success or failure is defined by the channel which delivers it to the end consumer. But how do you know which consumer would prefer the product and why are they being averse to it? Three engineers — Sunil Thomas, Anand Jain and Suresh Kondamudi— rather three musketeers, got their heads down laying foundation of Clevertap in 2013.
With no prior experience in marketing, the troika sought an interactive user profile after extrapolating big data analytics, which is more predictive and helps optimizing the communication,” Anand states.
This year, Clevertap made a record with 26 million notifications per minute for customer (name not revealed), registering an 18% growth. Rather than email automation, Sunil says, data pooling through mobile gets more context.
“The patch enables real-time deep-tech models.