You can be on Entrepreneur’s cover!

The Texting Tapper Three engineers - rather three musketeers, got their heads down laying foundation of Clevertap in 2013

By Entrepreneur India Staff

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur India, an international franchise of Entrepreneur Media.

Shutterstock.com

No matter how futuristic the product is, its success or failure is defined by the channel which delivers it to the end consumer. But how do you know which consumer would prefer the product and why are they being averse to it? Three engineers — Sunil Thomas, Anand Jain and Suresh Kondamudi— rather three musketeers, got their heads down laying foundation of Clevertap in 2013.

With no prior experience in marketing, the troika sought an interactive user profile after extrapolating big data analytics, which is more predictive and helps optimizing the communication," Anand states.

This year, Clevertap made a record with 26 million notifications per minute for customer (name not revealed), registering an 18% growth. Rather than email automation, Sunil says, data pooling through mobile gets more context.

"The patch enables real-time deep-tech models.

Business News

Mark Zuckerberg Says This CEO Is the 'Taylor Swift' of Tech

Meta's CEO posed with Nvidia CEO Jensen Huang on Instagram Wednesday.

Growing a Business

To Achieve Sustainable Success, You Need to Stop Focusing on Disruption. Here's Why — and What You Must Focus on Instead.

Instead of zeroing in solely on disruptive innovation, embrace a pragmatic approach to innovation, recognizing and leveraging the potential within ongoing industry shifts.

Money & Finance

5 Simple Wealth-Building Tips For This Generation's Forward-Thinkers

Explore practical finance tips for young professionals striving to overcome economic challenges.

Fundraising

Avoid These 9 Pitch Deck Mistakes When Asking Others For Money

Crafting an efficient pitch deck requires serious effort, but at least it's not wandering in the dark since certain rules are shaped by decades of relationships between startups and investors.

Leadership

What We Have to Gain By Talking About Grief and Loss At Work

I lost my husband to cancer during Covid — here's how it changed how I lead at work.

Real Estate

3 Emerging Trends Shaping the Future of Real Estate

These three innovations are reshaping the real estate industry — discover tips for effectively covering these trends.