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Bulletproof Coffee's CEO Reveals the Simple Skill That Most Entrepreneurs 'Suck At'

Dave Asprey, the enigmatic CEO of Bulletproof Coffee, wants you to get better at one simple law of performance.

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Are you a coffee addict? If you're like most entrepreneurs, you probably consume several cups of joe to accelerate your day and boost your performance. If you're a coffee lover, then you're likely familiar with the brand Bulletproof Coffee and its enigmatic CEO, Dave Asprey, who is referenced by name in Merriam-Webster's online definition of "biohacker."

I recently attended the Upgrade Labs 6th Annual Biohacking Conference in Beverly Hills where the attendees were offered meticulously-planned organic meals and unlimited amounts of their now-famous buttered coffee. Yes, mixing the right butter with the right coffee is a pleasantly surprising and delicious experience. 

Related: 3 Fundamental Ideas on How to Succeed as an Entrepreneur

During the event, I had the chance to talk with Asprey, a two-time NY Times bestselling author, about his latest book, Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life and why he felt compelled to write a third book at this stage of his career.

In the book, Asprey documents his journey of seeking wisdom and advice from some of the world's greatest scientists and top-performing people by interviewing nearly 500 of them on his award-winning Bulletproof Radio podcast. 

He specifically wanted to uncover what these people had in common in their quest to become ultra-successful in their respective fields and endeavors by asking the same question at the end of each interview: “What are your top three recommendations for people who want to perform better at being human?”

As a result, Asprey's research culminated into a series of 46 performance laws that show people how to improve their lives financially, spiritually, emotionally, and physically using science-based "biohacking."

In the video interview, Asprey reveals that the top three recommendations he got from his guests were not what most people might expect. He also identifies why many entrepreneurs usually get stuck at a "sub-million dollar" revenue level in their business.

When I pressed him further to narrow down the secret to breaking the $1-million barrier and to isolate the one law that would benefit entrepreneurs the most, he immediately referenced the first law discussed in his book and why most entrepreneurs "suck" at it.

As an entrepreneur, do you struggle with this challenge as well?

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Eric 'ERock' Christopher

Written By

Entrepreneur Leadership Network VIP

Eric Christopher, also known as ERock, is an innovative marketing strategist and respected business consultant who's a featured contributor on Entrepreneur.com, Business.com, Thrive Global, Huffington Post, and other major media outlets.

ERock has been a successful entrepreneur for nearly 2 decades. He graduated from Arizona State University with a 4.0 GPA, granting him Summa Cum Laude honors. 

He started his first brick-and-mortar business as a strength and conditioning coach, working with amateur athletes to Olympic gold medalists. He then started a part-time marketing business, which generated multiple 6-figures over the next half-decade. 

This experience ultimately evolved into a career as a branding, marketing, and media expert.

ERock is an accomplished writer, award-winning speaker, business strategist, and media consultant. He's described by his peers and clients as innovative, vivid, and quick-witted. 

His philosophy is that ALL branding and marketing must be educational, engaging, and entertaining in order to succeed in today's competitive business world. His passion is to invent unique and creative branding and media strategies that generate exceptional ROI and PR for clients.

He's consulted with a wide range of enterprises, including local business owners, national franchise chains, respected cryptocurrency companies, and world-renowned brands, including Shark Tank companies and an original Shark Tank investor.


ERock is also an accomplished business coach, having mentored thousands of entrepreneurs around the world, teaching them how to run successful businesses themselves.

ERock is the founder and CEO of (BizFamousTM Media Group - link: https://www.BizFamous.com), a media consultancy designed to promote large brands and enterprises and (Local Business Rockstar - link: https://LocalBusinessRockstar.com), a company dedicated to empowering small businesses in their markets.

Want to learn from the Sharks and other successful entrepreneurs? 

ERock is the Executive Producer and host of The BizFamous Show that is launching soon, (so feel free to subscribe to this brand new channel now - link: https://www.youtube.com/c/BizFamous?sub_confirmation=1)!