Jiffy Lube Renovates With Women Customers In Mind

<b></b>
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Houston-Jiffy Lube, the leader in the quick oil-change market, is starting a new initiative for the 59 percent of oil-change customers who are female, by making its waiting rooms more amenable to women customers.

The Pennzoil subsidiary has already tested six sites in Chicago and San Francisco, adding softer colors, free local phone calls, Internet access, women's magazines and CD listening posts. Jiffy Lube president Marc Graham-the father of four daughters-says that so far women like the new look, and half say they are now more likely to return to a Jiffy Lube.

The $15,000 to $20,000 renovations will be rolled out at up to 100 of 530 company-owned stores in the next year. Jiffy Lube also wants its 1,600 franchisees to remodel their locations to incorporate these modifications. -Business Week

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.