Jiffy Lube Renovates With Women Customers In Mind

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Houston-, the leader in the quick oil-change market, is starting a new initiative for the 59 percent of oil-change customers who are female, by making its waiting rooms more amenable to .

The Pennzoil subsidiary has already tested six sites in and , adding softer colors, free local phone calls, access, women's magazines and CD listening posts. Jiffy Lube president Marc Graham-the father of four daughters-says that so far women like the new look, and half say they are now more likely to return to a Jiffy Lube.

The $15,000 to $20,000 renovations will be rolled out at up to 100 of 530 company-owned stores in the next year. Jiffy Lube also wants its 1,600 franchisees to remodel their locations to incorporate these modifications. - Week

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