AGRIM Housing Launched App Targeting the Informal Sector

The company aims to make a social impact the lives of Indian informal households by providing affordable home loans

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AGRIM Housing Finance launched a 10-minute approval process, affordable home finance mobile app for the self-employed and informal households. The mobile Agrim HFC App was launched at the BSE.


This app enables self-employed and informal household customers to avail a home loan in just a few clicks, in a secure paperless digital environment from find my home, finance my home to secure my livelihood.

“AGRIM, in Sanskrit stands for first, excellent, modern, best. The mantra of our affordable home loan solutions is to deliver excellence through giving dignity to the under-privileged customer with digitally intelligent access of ‘find my home, finance my home, and enhance my livelihood. We are extremely glad that we are making a social impact to the under-privileged customers,” mentioned AGRIM chief executive officer Dr. Malcolm Athaide, in a statement.

Based on their proprietary machine learning algorithms using traditional and non-traditional data, customers have real-time tracking of approval and disbursal, as compared to semi-digital experience amongst the competition.

The HFC is Reserve Bank of India approved. It provides the entire ecosystem of find my home, finance my home, enhance my livelihood by giving dignity to the underprivileged for an affordable home loan. Digital and machine learning are their core strategies to offer loans in 10 minutes to affordable self-employed and informal households.