WOW Skin Science Raises Around $50 Mn From ChrysCapital

The transaction is a combination of a primary raise by the company for growth initiatives, and a secondary sale by existing shareholders
WOW Skin Science Raises Around $50 Mn From ChrysCapital
Image credit: WOW Skin Science

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New-age personal care brand WOW Skin Science India Limited on Friday announced that India-focused private equity firm ChrysCapital has agreed to invest around $50 million in the company for a significant minority stake.

The transaction is a combination of a primary raise by the company for growth initiatives, and a secondary sale by existing shareholders.

“We are extremely pleased to announce ChrysCapital’s investment in WOW, and welcome ChrysCapital to the WOW Skin Science family. ChrysCapital is a leading India-focused private equity firm with deep experience and a proven track record across sectors, including consumers.  We are excited to build a long-term, and mutually beneficial, partnership with ChrysCapital over the coming years. The foundation of this relationship is our shared goal of creating sustainable value at WOW by creating a house of brands, accelerating growth, hiring talent, institutionalizing the organization, and expanding WOW’s presence in the beauty and personal care category. We also look forward to working closely with Enhancin, ChrysCapital’s portfolio operations group, to achieve these goals,” Said Manish Chowdhary, co-founder, WOW.

Founded in 2014 by brothers Manish and Karan Chowdhary, WOW Skin Science is one of India’s fastest growing new-age beauty and personal care companies available across e-commerce platforms, its own website, as well as brick-and-mortar stores.

“WOW Skin Science is a consumer-first brand in the D2C space. We strive to optimize the consumer’s experience and address their problems and pain points by leveraging technology and innovation. From being a digital-first brand, the vision now is to scale up to become the number one brand in the toxin-free space within the larger FMCG sector. Along with ChrysCapital, we are focused on creating value for all our consumers, employees, and stakeholders” Chowdhary added.

The company develops and markets all-natural products at affordable price points, with a sharp focus on customer satisfaction. WOW aims to maintain its growth momentum by capitalizing on its loyal customer base, expanding penetration across channels, and further developing its portfolio of brands and products.

 “ChrysCapital is excited to partner with WOW Skin Science in its growth journey towards becoming a formidable house of brands in beauty and personal care. The founders have demonstrated a robust historical track record by significantly outperforming the industry growth while demonstrating superior capital efficiency. WOW’s unique positioning of toxin-free beauty regimes centered around natural ingredients (apple cider vinegar, onion, vitamin C) at an affordable price point has created strong resonance with a fast-growing millennial demographic. We look forward to helping WOW grow multi-fold by further increasing online penetration, driving pan-India offline expansion, and launching new brands in adjacent categories,” shared Ashish Agrawal, managing director, ChrysCapital.

PricewaterhouseCoopers and J. Sagar Associates (JSA) advised Wow Skin Science while Quillon Partners advised ChrysCapital.

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