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Why Social Media is Not the Key to Your Personal Brand

It's only one tool in your box.

By
Opinions expressed by Entrepreneur contributors are their own.

Today, building an online brand is all the rage. 

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After all, a whopping 4.2 billion people are active social media users — that's 56.4% of the total world population, according to the Global State of Digital Report 2021, seven in 10 Americans use social media to connect, engage news content, share information and entertain themselves, according to Pew Research. Buying into the notion that your digital reputation is your biggest asset, there is great pressure to carve out a coherent online brand identity, share content relevant to a target audience, attract likes on posts and build a loyal following. 

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