About Hume Johnson, Ph.D.
Dr. Hume Johnson is a personal branding strategist, executive coach and political scholar. She is currently Associate Professor of Communications at Roger Williams University. A former TV journalist and political speechwriter, she's the author of 'Brand YOU: Reinvent Yourself, Redefine Your Future'.
More From Hume Johnson, Ph.D.
Buying Into a Political Brand: 5 Things That Matter to Voters
Voters sift through promises and policies the same way consumers choose which products and services to buy.