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Fast Food Restaurant Owners Are Trying Crazy Stuff to Attract Workers. Here's What's Actually Working.

Their tactics for hiring new workers may change the fast-casual industry forever.

This story appears in the September 2021 issue of Entrepreneur. Subscribe »

Jason Day’s restaurants were packed. But back in April, he saw trouble coming.

Davide Bonazzi

Day is a Penn Station East Coast Subs franchisee in Nashville, and after a year of pandemic cabin fever, his newly vaccinated customers were out in force. They had stimulus checks in their pockets and were thrilled to be stuffing their mouths with Philly cheesesteaks. But Day’s staff? Not so much.

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