Maggie Ginsberg
Bio
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Latest
How Taco Bell Became the Top Franchise in the World
The brand's secret hot sauce is letting its franchisees take risks that lead to innovation. That willingness to entertain big ideas has won the company the #1 spot on our Franchise 500 ranking for the second year in a row.
Fast Food Restaurant Owners Are Trying Crazy Stuff to Attract Workers. Here's What's Actually Working.
Their tactics for hiring new workers may change the fast-casual industry forever.
These "French Tacos" Were a Sensation In Europe, But Flopped in the U.S. What Went Wrong?
The French franchise O'Tacos is rapidly expanding across Europe, but failed to find its footing with its first outpost in the U.S. What should its fellow foreign companies know about coming to the U.S.? And how can American partners profit from their unique ideas?
How Taco Bell Became 2020's Top Franchise
Taco Bell endured years of falling sales without ever letting the struggle show, and the effort paid off: The master of hype finally scored #1 on our Franchise 500 list.
Small Businesses Are Now Hiring Apprentices. Should You?
The old plumber and electrician trainee model has been reimagined for the new world -- and could be exactly what a startup needs.
#1 on the Franchise 500: Even Without the 'Donuts', Dunkin' Takes the Cake
The #1 company on our Franchise 500 list has expanded what it's known for -- and grown its customer base.
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