Agritech Startup BharatAgri Raises $6.5 Mn Series A Round Led By Omnivore The startup intends to use the funds to expand its subscriber base beyond Maharashtra and Madhya Pradesh, accelerate the growth of its inputs marketplace, and refine the existing technology offering
By Prabhjeet Bhatla •
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Bengaluru-based digital farm advisory startup BharatAgri announced on Thursday that it has raised $6.5 million in a Series A round led by Omnivore, with participation from existing investors India Quotient and 021 Capital.
The startup intends to use the funds to expand its subscriber base beyond Maharashtra and Madhya Pradesh, accelerate the growth of its inputs marketplace, and refine the existing technology offering.
The startup plans to scale up in the Rabi 2021 season and launch its Series B round in January 2022.
"Even three years ago, it was unimaginable that rural Indians would be paying monthly subscription fees to Netflix and YouTube, which is normal today. BharatAgri has demonstrated that the same is possible with farmers, who see so much value in our advisory platform that they willingly pay subscription fees. In the next few months, we will be expanding our platform to provide other agricultural services, starting with direct-to-farmer agri input supply," mentioned Siddharth Dialani, co-founder and chief executive officer, BharatAgri.
BharatAgri was founded in 2017 by Sai Gole and Siddharth Dialani, both alumni of IIT Madras. The startup offers farmers an app-based platform for AI-based agronomy services on a paid subscription basis, which increases farm incomes through the systematic implementation of scientific farming techniques.
"BharatAgri is the only agritech startup in India to successfully monetize a purely digital product for farmers. Making agronomy services widely accessible at an affordable price can help make the dream of doubling farmer incomes a reality," commented Mark Kahn, managing partner, Omnivore.
Traditional farming practices fail to factor in changing climatic conditions, dwindling natural resources, and optimal use of expensive crop inputs. BharatAgri's proprietary algorithm collects data on more than 30 critical parameters to provide customized advisory across multiple crops, including grains, pulses, fruits, and vegetables. Farmers get a fully digital and automated service, at an affordable price, that provides targeted insights at appropriate times and regular monitoring of crops, the company said.
"BharatAgri is building a trust-based platform where farmers are engaging meaningfully with their services. We have observed in rural areas and specifically in agriculture that farmers like to fulfill all their needs from a single place, which is currently an inputs retailer. BharatAgri has the potential to replicate the same on a digital platform and tens of thousands of farmers have already adopted it," added Madhukar Sinha, general partner, India Quotient.
Over the past 12 months, BharatAgri has experienced twenty-time growth in paid subscription sales with a 65 per cent renewal rate. BharatAgri currently has over 33,000 active paid users and aims to expand its subscription base to 150,000 by March 2022. The farmer population on the platform is evenly split between those growing horticulture crops and those growing commodity crops. On average, farmers pay approximately INR 600 per acre for a six-month subscription, the company further shared.
