Curefoods Acquires 7 Food Brands To Expand Its Cloud Kitchen Footprint In India
Curefoods has added multiple popular D2C brands to its portfolio and is becoming a major player in India's booming cloud kitchen segment
Curefoods, a cloud kitchen company that operates brands like EatFit announced its acquisition of multiple D2C food brands across the country. Currently, Curefoods has 10 brands in its portfolio, of which 7 are new acquisitions featuring the likes of CakeZone and MasalaBox, Paratha Box, Ammi’s Biryani, Olio, Crusto’s, and Chaat Street. It has also acquired exclusive online franchising rights for 3 brands namely YumLane, Sharief Bhai, and Aligarh House.
“We are on a mission to make good food easily accessible at affordable prices, and to do this, we are acquiring a host of brands that people recognize and love. Given the accelerated growth of cloud kitchens in India, especially since the pandemic, we want to leverage our market expertise and advanced technology in order to elevate and amplify the experiences these brands offer. By having them under the Curefoods banner, we will be able to ensure the creation of a highly standardized, efficient, and hygienic kitchen network across the nation. We are excited to have all the newly acquired brands on board and look forward to serving India some really great food,” shared Ankit Nagori, founder, Curefoods.
Tapping further into India’s booming cloud kitchen segment, Curefoods is looking at onboarding a total of 25 brands. The company has already signed 15 more letters of intent (LOIs). Typically, it follows a 21-day period of end-to-end closure while onboarding such brands.
“We are thrilled to have onboard some really great food brands that are serving up delicious meals across geographies in India. Now, having them as part of our network, we will be doubling down on improving scale, operations, technological integration, and marketing for each of these. We are already seeing some of these companies grow much faster with us than they did before the pandemic. This is a pattern we hope to see for each brand that we integrate into Curefoods. We look forward to working with them and becoming a major contender in India’s growing cloud kitchen segment,” added Gokul Kandhi, business head, Curefoods.
Curefoods is leveraging its end-to-end farm-to-fork technology and highly adept consumer-facing marketing stack to integrate these brands into the business. Moreover, Curefoods’ expertise in running significantly advanced central kitchen facilities allows it to power these food brands and help them grow at a faster rate, the platform mentioned.