Defining Your Target Market
Unless you know who will buy your product or service, any marketing attempts will backfire. Mailing out thousands of beautifully designed, cleverly written brochures will do no good if you mail them to people who don't want your product or service.
Identifying your target market will give you a better chance that your advertising and promotional efforts will pay off. It will also help you determine your pricing strategy.
Excerpted from Starting a Home-Based Business