My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

GNC to Open 300 Smoothie Bars in 2002

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Pittsburgh-General Nutrition Companies will open as many as 300 GNC Smoothie Bars in 2002 as branded elements of its company-owned and franchise stores. GNC smoothies will mix an array of fruit, including bananas, strawberries and peaches, with the company's most popular supplements. The smoothies will be offered in categories like Sports, Nutrition, Energy and Lifestyle, and can be combined with 18 additional supplements.

"In test stores, both in mall and downtown locations, GNC Smoothie Bars increased foot traffic and created significant increases in supplement sales," says Mike Meyers, president and CEO of GNC. "At the same time, GNC Smoothies add to our competitive advantage in there ways. First, they provide GNC stores with another health-related product segment. Second, they leverage the GNC brand and our multimillion-dollar advertising and promotions campaigns. And third, they leverage, at minimal cost, the existing investment in more than 4,500 corporate and franchise stores nationwide." -General Nutrition Companies

More from Entrepreneur

Learn to be a better leader and develop successful marketing and branding strategies with Dr. Patti Fletcher's help.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur